strategic review of work products
“If you don’t know where you are going, any road will get you there.”
This thought, attributed to Henry Kissinger, is especially true in when thinking about careers and reputations that seem to evolve one activity at a time. Clients concerned about influencing their future will want to talk with me to plan ahead. Typically, I begin by asking you three deceptively simple questions:
1) Is each of your works copyright protected, and does your accountant know about that?
2) Is trademark registration appropriate to facilitate some of your marketing?
3) Would a small effort now mean your work would be an asset on your financial statement, or is your exhausting pace and focus on today exposing you to financial loss years from now?”
The pace and costs of the discussions are entirely in each client’s control. We set a routine that is convenient and work toward a defined set of materials to secure the client’s future. Periodic follow up meetings enable us to assure effective progress.
